These acronyms (OEM/ODM/OBM) relate to manufacturing of goods from which originate at the factory. Original Equipment Manufacturer (OEM), Original Design Manufacturer (ODM), and Original Brand Manufacturer (OBM) are business functions serves the production, design, and branding. For example, Apple iPhones are not manufactured in the U.S. but designed in the U.S. and therefore would be the ODM, “Designed by Apple”. The OEM of these phones would be Foxconn, headquartered in Taiwan, a manufacturer that produces 40% of all consumer electronics sold worldwide. An example of OBM would be Giant bicycles, headquartered in Taiwan, is the world’s largest manufacturer of bicycles and is a brand name.

What We Offer

Our Spydergrid platform connects these functions together from B2B to B2C in a omni-channel network. This omni-channel network allows the B2C sales vendor the flexibility to manage their sales whether it is from a desktop, retail store, or mobile device, to provide your customers with a seamless shopping experience.

The entrepreneurial freedom guaranteed by the European Treaties that a company is basically free to change its distribution policy.

This quote from Bike Europe, Legal Aspects of Omni-Channel Distribution (Schaefer, 2018), refers to EU businesses having more options to select their distribution methods. Brand owners also benefit allowing their products reach target markets.

Brand owners from B2B benefit by selecting a channel that best suits their products. At times the manufacturer and retail partner may substantially differ in brand alignment. Alignment of the product portfolio and manufacturers’ concepts of their brands should be treated and presented both at off-line and online level.


POS – Our platform offers a variety of point-of-sales (POS) options to sell products online, retail, and both. We interface with Stripe and Paypal payment systems.

Brand Alignment – Select from a number distribution options from vertical to omni-channel, allows brand owners better management of their distribution methods. 

B2B2C Alignment – We align disparate functions such as OEM, ODM, OBM of the product chain from manufacturer to sales. This allows better communication and feedback in the distribution channel.